Products & Programs

Everyone’s got products. We’ve got an edge.

Dealer Advantage Group brings you the full lineup dealers expect — plus the game-changers they don’t.

​From our exclusive Lucas Oil portfolio which allows you to co-brand your dealership with one of the largest known consumer brands in the world to our No Use No Lose risk-free exclusive VSC and other programs, we give you tools that build loyalty and make money.
Co-brand your dealership in collaboration with Lucas Oil.
​Offerings include:
  • Engine for Life program
  • Appearance Protection
  • Fully refundable Vehicle Service Contract (VSC)
  • Vehicle Bundle
  • 3 month/3000 mile “Why Buy Here”
  • Certified Pre-Owned program
Dealer Advantage Group has partnered with 15 of the largest Third-Party Administrators to provide products and coverages for literally every customer and vehicle on your lot.
Example offerings:
  • VSCs - traditional, high mileage, subprime (budget), exotics, and full commercial use
  • Gap programs including high-loan amounts and extended terms
  • Custom ancillary products
  • Custom ”Why Buy Here” programs
  • Bi-weekly payment programs

Dealer Advantage Group Products and Programs

DAG Change
​Change isn’t easy – but with DAG, it’s worth it. When dealers commit to our proven strategies and expert guidance, they see real, measurable improvements in performance, profitability, and culture. At DAG, we don’t just talk about change – we drive it, together.
DAG Training
​Our training programs go beyond the basics. We train everyone in the dealership to perform at their best. Our sessions are hands-on, interactive, and packed with real-world role playing that builds confidence and drives results. This isn’t just training – it’s a catalyst for change.
DAG Lead Gen
​Our exclusive Lead Generation program delivers free, high-quality leads to help dealers connect with more ready-to-buy customers. It’s our way of fueling our dealer partners’ growth and driving more sales for their dealerships.
DAG Lenders
​Our dealer partners supercharge their financing power with DAG’s Lender Program. Our unmatched buying power and lender relationships open doors to exclusive financing options independent dealerships wouldn’t have access to on their own. We connect dealers with the right lenders for their customers, helping close more deals, serve more buyers, and drive profitability like never before.
DAG Inventory
​Get the edge with DAG’s Inventory Program – giving our dealer partners real-time data insights into what other dealers in your region are stocking, how they’re pricing it, and how long it’s staying on the lot. Our experts help you strategically source vehicles that align with your lender programs, so every purchase drives profit. Stay informed, stay competitive, and stock smarter with DAG.
DAG subprime
​Unlock a powerful new profit stream with DAG’s Subprime Program. Our expert team partners with your dealership to build and grow a high-performing subprime department that drives real results. With our proven strategies and hands-on support, you’ll turn more customers into buyers – and more deals into profits. 
DAG Guarantee
​The DAG Guarantee Program is our promise to deliver results you can count on. We’ll create a preload program tailored for your dealership, complete with our proven processes to drive performance. And here’s the kicker: if you don’t hit 20% penetration in 60 days, we’ll buy back your preload product inventory at 110% of what you paid – guaranteed.
DAG Partner Profit
​We unlock found money hiding in our partner dealers’ performance with our Partner Profit Program. When you hit your success metrics, you’ll tap into profit pools carefully invested over the life of the contract – money that would otherwise stay out of reach. You’ve earned it, and with Partner Profit, you don’t just share in success – you own a piece of it.
DAG Lucas Oil
​Backed by the trusted Lucas Oil brand, our exclusive co-branded Lucas Oil product suite delivers premium protection and quality coverage your customers can count on. Give every buyer the power of proven performance – and the peace of mind that comes with a name they know and trust.
DAG No use no lose
​Our exclusive “No Use No Lose” program was designed to help our dealer partners close more sales with confidence. This innovative product eliminates customer risk by guaranteeing they never lose out if they don’t use it. It’s the perfect way to boost trust, drive conversions, and keep your customers saying “yes!”. 
DAG Rewards
​Celebrate every win – big or small – with DAG’s Rewards Program. Teams earn points for performance and achievements, turning everyday successes into exciting rewards. Points can be easily redeemed through our online catalog, making motivation and recognition part of your dealership’s daily drive.
DAG F&I in a Box
​Big results for small but mighty dealers – that’s the power of DAG’s F&I in a Box. Designed for dealerships without a full F&I team, this program delivers a powerful, text-based menu straight to every customer. Our proprietary, cutting-edge software becomes your F&I department, giving you the tools to present, sell, and win with ease. Simple. Smart. Scalable. Everything you need to level up your F&I game and boost profits.
DAG Fixed Ops
​Drive lasting profitability with DAG’s Fixed Ops Program. Our team of industry experts partner directly with our dealer partners to strengthen processes, boost efficiency, and maximized service department performance. With DAG, your fixed ops become a powerhouse for growth, retention, and results.
DAG Compliance
​Our dealers can stay protected and confident with DAG’s Compliance Program. We connect our dealer partners with experienced compliance experts who ensure every process, policy, and document stays fully aligned with industry standards. With DAG on your side, you can focus on selling – we’ll help keep everything in line.

Interested In In-Store Training?

Dealer Advantage Group offers free in-store training for their clients: 
High-level process consulting, F&I training, Sales/Sales Manager training, Compliance, Inventory Consulting, and Fixed Ops Consulting.