Kim Baker – Fixed Ops Leadership

With over 25 years in the automotive industry, Kim Baker has led dealership operations ranging from independent stores to multi-rooftop groups representing brands like Chevrolet, Buick, Ford, Chrysler, Dodge, Jeep, Ram, and Mitsubishi.

​As General Manager of an independent dealership, Kim grew the store from 50 to over 300 units per month, expanded into a Mitsubishi franchise, and built a culture recognized nationally. Under his leadership, the dealership earned Inc. Magazine’s 5000 Fastest-Growing Companies, was named one of the Best Places to Work in Indiana, and ranked among the Top 10 dealerships in the state multiple years.
Fixed Ops Expertise:
  • Labor Efficiency & Proficiency – Proven strategies to increase technician productivity, maximize lift utilization, and streamline workflows.
  • Customer Pay Solutions – Processes that balance “fate-based” repairs with preventative maintenance selling, driving higher customer pay revenue.
  • Parts Optimization – Advanced matrix utilization to capture every profit opportunity in parts operations.​
Topics We Cover:
  • Maximizing Labor Rate & Effective Labor Rate (ELR)
  • Driving 2.5 Hours per RO, including Customer Pay growth
  • Quick Lane maximization and throughput efficiency
  • Maximizing Parts spread without overpricing the job
  • Simplified sourcing for parts and supplies
  • Conquest strategies to capture the entire household of vehicles
  • Maximizing fleet opportunities and commercial accounts
  • Building and executing a proven follow-up schedule
Kim also moderates two 20 Groups—one Mitsubishi and one independent—facilitating collaboration and best practice sharing among top-performing dealers nationwide.

​Start training with a collection of industry experts and truly impact your dealership.