Our training partner has been a paid speaker at NADA and turns your Service Advisors into Service Salespeople.

Jeff Cowan’s Pro Talk

Company most well-known for getting:
  • Customer Retention above 85%.
  • Survey Scores that place them in the top 7% in the nation.
  • 2.5 customer paid hours per repair order – including oil changes!
  • An Effective Labor Rate that is 95% of their door rates.
Topics we cover:
  • Manage and Set Expectations – BDC
  • Take Control
  • Professional Meet & Greet
  • Ask the Right Diagnostic Question
  • Reassure the Customer – “Buy a Suit”
  • Walk Around the Vehicle
  • Make a Six Step Benefit Based Presentation – No Pushing
  • Handle Objections & Close the Sale
  • Realistic Expectations
  • The Follow-Up Call – MPI Presentation
  • Closing the Telephone Sale
  • Come and Get It
  • The Delivery
  • The Next Visit
  • The Follow-Up Schedule

RESOURCES

​Start training with a collection of industry experts and truly impact your dealership.