DAG Consulting Services
DAG came in and completely changed the way our team approaches sales and F&I. The training was straightforward, real-world, and tailored to our store. Within weeks we saw improvements in closing rates, product penetration, and overall gross. These guys know how to move the needle, and the results speak for themselves.
—AJ Roush
General Manager of Tom Roush Mazda Mitsubishi
12/9/25
—AJ Roush
General Manager of Tom Roush Mazda Mitsubishi
12/9/25
"I am the owner of Green Light Auto group in Columbus, IN. I was always a High volume Credit Acceptance dealer and heavily portfolio minded. After CAC tightened up funding advances post covid, gross wasn't there to satisfy the dealership's obligations.Chase and Bill approached me a few times and I was reluctant to change, as I always had my eye on the dream of a CAC portfolio spitting out life changing money. I finally submitted and listened to what they had to say.
The DAG Team gained an in depth understanding of my business, advised where my leaks were and where I had opportunity to improve. We sat down together and formulated a plan that reviewed the changes I would need to make and the support DAG would provide. We made an agreement to hold each other accountable in this plan.
I have been approached by many similar companies and they would drop off their brochures and move on, this is the dead opposite of DAG's approach. DAG came in and gave multiple days of training, helped with the install, made countless communications to introduce new lending opportunities and have been here every step of the way to support the improvement in processes, relationships and dollars to the bottom line.
I recommend DAG! They are a team of killers in the car business who can help your team implement processes that will yield more gross, help you make new lending relationships and will actually follow through and support the transition, while holding you accountable to make your business better!
Special shout out to Chase McNicholas for the relentless support post install and Monte Sommers for the world class training. These guys and the entire DAG team truly want you to win!"
—Derek Elkins
Owner of Green Light Auto
11/4/25
The DAG Team gained an in depth understanding of my business, advised where my leaks were and where I had opportunity to improve. We sat down together and formulated a plan that reviewed the changes I would need to make and the support DAG would provide. We made an agreement to hold each other accountable in this plan.
I have been approached by many similar companies and they would drop off their brochures and move on, this is the dead opposite of DAG's approach. DAG came in and gave multiple days of training, helped with the install, made countless communications to introduce new lending opportunities and have been here every step of the way to support the improvement in processes, relationships and dollars to the bottom line.
I recommend DAG! They are a team of killers in the car business who can help your team implement processes that will yield more gross, help you make new lending relationships and will actually follow through and support the transition, while holding you accountable to make your business better!
Special shout out to Chase McNicholas for the relentless support post install and Monte Sommers for the world class training. These guys and the entire DAG team truly want you to win!"
—Derek Elkins
Owner of Green Light Auto
11/4/25
"Partnering with Dealer Advantage Group (DAG) has been one of the most impactful decisions we’ve made for our dealership. Their team brings an unmatched level of professionalism, experience, and passion for helping dealers perform at their highest level.
From dealer consulting to sales, F&I, and management training, DAG’s approach is second to none. Their facility, training methods, and real world insights have helped us strengthen our processes, sharpen our team’s skills, and ultimately drive significant increases in profitability.
What sets DAG apart is their relentless commitment to their partners. They go above and beyond to identify opportunities, share best practices, and leverage their depth and breadth of industry experience to help dealers like us gain a competitive edge. Their enthusiasm for what they do is contagious, and it shows in every interaction.
By implementing DAG’s recommendations, processes, and operational tweaks, we’ve seen measurable improvements in both bottom-line results and overall efficiency across our store. The support we receive from their team is, without question, the best I’ve experienced in my entire automotive career. Our dealership is stronger, more profitable, and better equipped for long-term success because of our partnership with DAG. We couldn’t ask for a better ally in this business."
--Travis Alderman
President of Alderman Automotive
10/22/25
From dealer consulting to sales, F&I, and management training, DAG’s approach is second to none. Their facility, training methods, and real world insights have helped us strengthen our processes, sharpen our team’s skills, and ultimately drive significant increases in profitability.
What sets DAG apart is their relentless commitment to their partners. They go above and beyond to identify opportunities, share best practices, and leverage their depth and breadth of industry experience to help dealers like us gain a competitive edge. Their enthusiasm for what they do is contagious, and it shows in every interaction.
By implementing DAG’s recommendations, processes, and operational tweaks, we’ve seen measurable improvements in both bottom-line results and overall efficiency across our store. The support we receive from their team is, without question, the best I’ve experienced in my entire automotive career. Our dealership is stronger, more profitable, and better equipped for long-term success because of our partnership with DAG. We couldn’t ask for a better ally in this business."
--Travis Alderman
President of Alderman Automotive
10/22/25
"Since partnering with Dealer Advantage Group, our production has significantly increased, with over $250 PRU and an average VSC profit boost of $300+ per contract. We're now reinsuring not just VSCs but also GAP and Tire/Wheel, opening up new avenues for premium and underwriting opportunities.
The transparency has been a breath of fresh air. They provided all fees in writing, and the reinsurance reporting is clear and detailed. To top it off, we’ve already swept more to surplus in just 90 days than our previous provider managed in three years!
Their commitment to service is evident through the additional training they’ve provided, from F&I to sales training. It’s been a truly refreshing experience, and I highly recommend Dealer Advantage Group to anyone looking to elevate their car dealership business!"
--Victor Figlin
Co-Owner at Indy Auto Man
The transparency has been a breath of fresh air. They provided all fees in writing, and the reinsurance reporting is clear and detailed. To top it off, we’ve already swept more to surplus in just 90 days than our previous provider managed in three years!
Their commitment to service is evident through the additional training they’ve provided, from F&I to sales training. It’s been a truly refreshing experience, and I highly recommend Dealer Advantage Group to anyone looking to elevate their car dealership business!"
--Victor Figlin
Co-Owner at Indy Auto Man
"The onsite training was hands down the most beneficial thing so far - they provided ideas, suggestions, tools and tips in making us feel comfortable presenting the menu to finance customers and giving us the confidence to do so.
The customer support and service you receive from DAG is superior to any support I have had in the past from other companies. The team at DAG is quick to answer calls, emails and texts - they will even talk to you when a customer is sitting in front of you to ensure you are being supported."
--Elizabeth Tappan
Finance Manager at Kate Faupel Ford
The customer support and service you receive from DAG is superior to any support I have had in the past from other companies. The team at DAG is quick to answer calls, emails and texts - they will even talk to you when a customer is sitting in front of you to ensure you are being supported."
--Elizabeth Tappan
Finance Manager at Kate Faupel Ford
"My overall experience has been excellent this far with DAG, from customer support, training, menu options and products they are always willing to help ensure success within the finance and sales departments."
--Elizabeth Tappan
Finance Manager at Kate Faupel Ford
--Elizabeth Tappan
Finance Manager at Kate Faupel Ford
"I liked how they went over a few of the key components on how to be a better finance manager. A few things I would have never even thought to try."
--J. Anderson
--J. Anderson
"Outstanding presentation and immensely helpful!" --D. Axtell
"Helps me utilize the menu much better." --J. Troxell
"Ideology process was explained very well." --J. Girges
"Quick, easy to follow and to the point." --J. Pittman
"Helps me utilize the menu much better." --J. Troxell
"Ideology process was explained very well." --J. Girges
"Quick, easy to follow and to the point." --J. Pittman
Training Testimonies
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"This was a great event, that brings other partners in our space to help grow our business. The alignment with what what DAG provides and these lenders only strengthens both of our organizations."
--Jacob Dodson Partner at Redwood Automotive Four Lenders, One Room 12/16/25 "Training experience on learning what the banks want on initial call in really helps when knowing what bank to send the app too."
--Ryan Rossi F&I at Adams Auto Group Four Lenders, One Room 12/16/25 "It was very informative having lender reps there to go over what they are looking for in an application and how they can help make the dealership more money."
--Shane Linn Sales/Finance Manager at Fast Lane Autos Four Lenders, One Room 12/16/25 "Very useful information that I look forward to using at our dealership."
--Aaron Adams General Manager at Adams Auto Group Four Lenders, One Room 12/16/25 "Very informative with useful processes."
--Roger Luttrell Finance Manager at Medina Auto Mall 2-Day F&I 11/11/25 "Overall great experience. Helped a lot with different scenarios that we come across with."
--Maria Exiga Finance Manager at Royal Motors Group 1 Day Advanced F&I 8/12/25 "Was very informative with everything I like the feed back and a different approach of what could be done in that situation"
--Saira Ortiz Finance Manager at Royal Motors Group 1 Day Advanced F&I 8/12/25 "Monte and his team were very nice. We came in from Cleveland, OH for this training and they were awesome. They are great for all levels of training. Beginners or advanced finance managers can learn here."
--Ameer Ibrahim Finance Manager at Medina Auto Mall 2-Day F&I 11/11/25 "Kept everyone engaged, and brought new ideas."
--Josh Miller Finance Manager at Medina Auto Mall 2-Day F&I 11/11/25 "Whether you are just starting or have been doing this for a long time, this is a great class to take. Very informative and hands on learning."
--Ricardo Cervantes Finance Manager at Kelly Nissan 1 Day Advanced F&I 8/12/25 "Very informative. Definitely a different style than I’ve been trained in over last 25 years. I have a lot to learn. Can’t wait to see the rewards!"
--Shane Linn Sales/Finance Manager at Fast Lane Autos The Sales Reset: Shift How You Sell 7/22/25 "I liked a lot of the principles and word tracks. I think I learned a good foundation to develop my pitch off of."
--Nolan Risse Sales Pro & Finance Manager at BMW of Lafayette 2-Day F&I Training Participant 7/11/25 "Opportunity to role play. Methodology made a lot of sense."
--Grant Veith Finance at Tom Roush Lincoln 2-Day F&I Training Participant 7/11/25 "This is my first class, and I’m already feeling confident, the training on how to present products to customers is very clear and helpful."
--Mari Chavez Owner at Momax Auto Sales 1-Day Advanced F&I Training Participant 5/14/25 |
"I liked the amount of information and the new updates from the lenders on 2026."
--Muhamed Ghanim General Manager at Brownsburg Imports Four Lenders, One Room 12/16/25 "As dealers we don’t know what we don’t know and we’re missing 10’s of thousands of dollars in profit."
--Andy Adams Owner at Adams Auto LLC Four Lenders, One Room 12/16/25 "I liked Four Lenders, One Room because it was well organized
and I got to meet new people in the industry." --Sam Ghnaimat Owner at Royal Motors Groups Four Lenders, One Room 12/16/25 "It was very good knowledge to gain from the lenders."
--Steve Switzer Owner at Fast Lane Autos Four Lenders, One Room 12/16/25 "Very informative and very impactful. Even with many years in the automotive industry, I feel I am walking away more knowledgeable and better armed mentally to do my job and increase performance."
--Ty Lowery Finance Manager at Indy Auto Man Four Lenders, One Room 12/16/25 "I have been to different DAG trainings and I always learn something new!"
--Brittany Blackwood Finance Manager at Tipton Ford 2-Day F&I 11/11/25 "Gives you new ways to sell cars and present products to customers in a non-invasive, ethical way. Will help sell more products, and make you more money!"
--Shane Linn Sales/Finance Manager at Fast Lane Autos 2-Day F&I 11/11/25 "Very communicative and helpful information to help me and my peers preform better at our dealerships."
--Michael Gaines Salesman at Trent Family Auto 1 Day Advanced F&I 8/12/25 "Monte is the man! You can can tell he cares, is knowledgeable, and is in tone with what we, as F&I managers, see and hear everyday"
--Justin Hall FInance at DeFouw Automotive 1 Day Advanced F&I 8/12/25 "Extremely helpful and cooperative. The atmosphere is vibrant and enjoyable. I wholeheartedly recommend it!"
--Max McHaney Sales Pro at Alderman Automotive The Sales Reset: Shift How You Sell 7/22/25 "In person one on one live training provided the best visual for everything learned!"
--Dylan Grose F&I Manager at Auto Giant USA 2-Day F&I Training Participant 7/11/25 I loved today, it was blunt and felt like I could trust the trainer. I am 2 months into sales.
--Evan Jasionowski Sales Pro at Alderman Automotive The Sales Reset: Shift How You Sell 7/22/25 "The role playing with different people and listening to different pitches and overcoming objections!"
--Sandy Contreras Finance Manager at Auto Giant USA 2-Day F&I Training Participant 7/11/25 "This training experience has been wonderful. Although having 6 months of slight experience with iTapMenu, it has been great to learn other things and tips and tricks to be more successful in closing and presenting the menu!"
--Carolina Marchany Finance Manager at Lakewood Ranch Auto Sales 1-Day Advanced F&I Training Participant 5/14/25 |
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"Great class where you can learn real life tactics to sell more products."
--Stephanie Morgan Finance Manager at Momax Auto Sales 1-Day Advanced F&I Training 5/14/25 "Very efficient and to the point. Very straightforward with role playing with real life scenarios."
--Jeff Robertson Finance Manager at DeFouw Automotive 1-Day Advanced F&I Training 4/3/25 "This training helped me open up talking to people."
--Austin Campbell Sales at Bentley Indianapolis 2 Day F&I Training Participant 2/20/25 "Monte has proven and recent success. He really made the presentation personal, and gave plenty of specific examples and real life scenarios."
--Bailey Brouillette Finance Manager at DeFouw Automotive 2 Day F&I Training Participant 2/20/25 "You guys are doing a great job! This training is very useful for any level of sales or finance situations."
--Roger Salazar Sales/Finance at Bentley Indianapolis 2 Day F&I Training Participant 2/20/25 "This training was great because of Monte’s interpersonal skills and the fact that the message was to the point with a written recap of the process to implement for future reference."
--Argenis Correa Sales Trainer at California Motors Direct F&I Menu Strategy (Virtual) Training Participant 11/6/24 |
"Monte gave the training in a very professional manner."
--Rob Brandt Sales at Bentley Indianapolis 1-Day Advanced F&I Training 4/3/25 "Fully enjoyed the time spent with Shawn. His ability to tailor the meeting to my needs was exceptional."
--Raymond Hauck Sales manager at SF Moto Managers Ask Anything 3/12/25 "Great experience, straight to the point, and fun role play."
--Ishan Alhaffar General Sales Manager at Coast to Coast Imports 2 Day F&I Training Participant 2/20/25 "The DAG training sets you up for success. It’s very difficult to imitate the real thing when you are one on one with a customer, but the roles plays are the closest thing you can get to the real thing."
--Jeff Duncan Finance Manager at Tom Roush 2 Day F&I Training Participant 2/20/25 "The training was simple and quick without a lot of filler content. They got straight to the point."
--Diana Hocutt Finance at Romeo Chevrolet F&I Menu Strategy (Virtual) Training Participant 11/6/24 |
