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Monte Sommers
National VP of Change Monte has over 25 years of F&I dealership experience. He’s a seasoned F&I manager with a solid knowledge of the auto industry. He has maintained a verifiable average PRU of over $3,000 and adheres to DAG's strict legal, ethical, and profitable advising methods. Monte is committed to training your people and implementing effective processes from the porter, to the managers, and everyone in between. F&I is a team sport and he believes in working closely with management to develop and implement sustainable strategies to achieve the company’s long-term objectives, including customized game plans based on the dealership's goals. His training methods include working with sales managers on deal structure and penciling, observing F&I managers during deliveries, and conducting personal training for the sales staff related to deal presentation and product endorsement. He also has a deep understanding of subprime financing and can help create or grow a subprime department. |
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Amy Evans
VP of Operations — SellMore / DAG / iTapMenu Amy has worked in the automotive and insurance industries for over a decade. She has a wide range of experience from auditing deals to collaborating on e-commerce solutions and developing F&I products. Her background gives her a unique perspective on how to leverage F&I products to achieve both customer satisfaction and dealer success. Amy takes pride in being a problem solver and will work hard to find a solution to meet your needs. |
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Pat Hurst
Midwest VP of Change Pat has over 15 years of experience in the automotive industry across many different capacities. He is passionate about growing the business the right way through accountability and process improvement. With management experience in all variable positions, he offers valuable insights into streamlining operations and improving profitability. Pat has served as a finance manager, new and used car manager, and GSM. He also spent time as a general manager for large private and public automotive groups, representing brands such as Nissan, Stellantis, and Honda. Pat is passionate about the car business and his family. He resides in Westfield, IN, with his wife Courtney and their 16-year-old dog, Yadi. Outside of work, Pat is an avid Colts season ticket holder. Whether leading a dealership through record-breaking sales months or cheering from the stands at Lucas Oil Stadium, Pat’s dedication and drive shine through in everything he does. |
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Bryce Sommers
Midwest VP of Change Bryce Sommers brings over 7 years of experience in the automotive industry, with a strong background as both a Sales Advisor and a Finance Manager. He understands the daily challenges dealers face and takes a practical, solutions-oriented approach to training. Leveraging his strong technical skills, Bryce uses the latest tools to streamline operations, boost efficiency, and implement processes that drive measurable results. As a change leader at Dealer Advantage Group, Bryce works directly with F&I managers, sales teams, and leadership teams to develop strategies that reflect DAG’s ethical, legal, and performance-driven standards. His training approach blends hands-on sessions, in-store coaching, and customized process improvements to foster long-term growth and sustainable success. Bryce believes in equipping teams with the tools and confidence they need to deliver exceptional results—from the first point of contact to final delivery. |
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Chase McNicholas
Midwest Director of Change Chase has over eight years of experience in the automotive retail industry, beginning as a product specialist and progressing to the role of General Sales Manager. He has extensive experience working with franchise dealerships, representing renowned brands such as Ford and Cadillac. The majority of Chase's career has been in leadership roles, including F&I Manager, Sales Manager, and General Sales Manager, where he has demonstrated a strong commitment to training and identifying opportunities for growth and improvement. Additionally, Chase brings six years of military leadership experience, having proudly served in the United States Marine Corps. He is passionate about optimizing dealership processes to drive profitability and achieve predictable results. |
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Bill Binder
Midwest Director of Change With a career in the automotive industry that began in 1987, Bill Binder brings nearly four decades of leadership, strategic insight, and relationship-building expertise to his role at Dealer Advantage Group. From starting and scaling special finance departments to leading national sales efforts with top dealer groups, Bill has consistently delivered results and built high-performing teams. His time at Credit Acceptance saw him grow into a nationally recognized sales leader, building strong partnerships with top 150 dealer groups and driving adoption of value-added products. At Dealer Advantage Group, Bill leverages his deep industry knowledge and passion for dealer success to drive growth and innovation. His career is defined by a hands-on approach, whether it’s training teams, crafting strategy, or leading by example. |
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Jason Lannum
Director of Change - Ohio Jason Lannum has spent two decades helping dealerships grow, streamline, and thrive within the automotive finance industry. After moving to Cincinnati with his family over fifteen years ago, Jason continued to build a career defined by leadership, integrity, and a people-first approach to business. Since 2006, Jason has worked with five major auto finance companies, each specializing in secondary finance. His broad experience has given him a unique perspective on both sides of the desk: the lender’s objectives and the dealer’s daily challenges. Jason’s favorite part of the industry is the people. Over the years, he’s had the privilege of watching countless entrepreneurs turn their dream of owning a dealership into a successful business. Supporting that kind of growth and helping others achieve their vision is what drives him every day. |
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Patrick Rohan
Director of Change - Ohio With over 12 years in the automotive industry, Patrick has partnered with independent dealerships to strengthen operations, boost profitability, and build dependable, high-performing teams. As Director of Change at Dealer Advantage Group, Patrick works alongside owners and managers to uncover pain points and implement practical solutions that deliver real results. Patrick believes in straightforward conversations, clear goals, and hands-on support to help dealers run stronger, more profitable businesses. After more than a decade in this field, Patrick has found that lasting success always comes down to three things: people, process, and accountability — and that’s where he focuses every day. |
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Selena Anderson
Operations Manager — DAG / iTapMenu Selena is the Operations Manager at Dealer Advantage Group, where she manages automation, marketing, finance, and analytics to keep the company running efficiently. A graduate of the Kelley School of Business with a degree in Marketing, she brings a fresh perspective and a strong focus on building systems that support growth. Selena also helps coordinate trainings and marketing initiatives that raise awareness of DAG’s services and strengthen relationships with dealer partners. She takes pride in connecting strategy to execution and ensuring our partnership delivers consistent value. |
iTapMenu
Founded in 2011, iTapMenu is the preferred iPad and desktop menu presentation tool for several hundred franchise and independent automotive and powersport dealers in the U.S. and Canada. iTapMenu offers an exclusive feature called "FandEye," which is the first fully-integrated version of FaceTime to be integrated into F&I Menu software. This solves the Remote Delivery dilemma.
iTapMenu integrates with 10+ DMS providers and also offers DMS-integrated reporting.
iTapMenu integrates with 10+ DMS providers and also offers DMS-integrated reporting.
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Dominick Volpe
Dominick has been in the auto industry in one capacity or another for well over 20 years. He began his auto career working in sales at a high-end pre-owned store in St. Louis before transitioning to a Honda store. He eventually moved to the East Coast and continued his sales career at a local Honda store. He soon moved into the finance office where he found his comfort zone and worked there for a few years before he was recruited as a Finance Director at a prestigious Mercedes-Benz dealership. He continued there for a number of years until he was recruited by iTapMenu. |
"Since implementing the new menu on my iPad I have increased my Per Copy Average by $600 this month! The natural flow of adding the bundled product with the service contract came so natural when presenting. We are also an extremely heavy cash store and the training, ideas and forms that were provided to me have helped increase selling a service contract to at least 60% of my cash deals. Due to the training I received from Monte I have felt more comfortable presenting the products and using iTapMenu."
- E. Tappan
- E. Tappan
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