Dealer Advantage Group
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DAG Exclusive Lucas Oil Suite of Products

Stand out as the Lucas Oil Dealer customers recognize and trust. The Lucas Oil Suite is the ultimate “Why Buy Here” advantage — powered by the Lucas Oil name and designed to keep customers coming back for life. Build retention, boost your reputation, and grow your business with the strength of a legendary brand.

The first Service Contract with a Money Back Guarantee

Our exclusive VSC safeguards your customers’ most critical vehicle components. It’s simple, reliable, and backed by Lucas Oil, one of the most trusted names in automotive care.
  • $100 deductible for hassle-free claims
  • Includes roadside assistance for added peace of mind
  • Covers key systems: engine & water pump, transfer case, transmission/transaxle
  • Optional add-ons: commercial-use coverage, air conditioning compressor, and seals & gaskets
  • Comes with a bottle of Lucas Oil Engine Stabilizer at the time of sale
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​Optional “No Use, No Lose” Upgrade
​Eliminate the “What if I don’t use it?” objection with the No Use, No Lose option — offering customers a money-back guarantee if they never file a claim.
  • Offer 60 months of coverage from time of sale
  • Add 100,000 miles of protection from the current odometer
  • Leverage the trust and reputation of the Lucas Oil brand
  • Cover vehicles up to 20 years old
  • Cover vehicles with up to 200,000 miles
  • And...if the customer doesn't use it, they get their money back.
​It’s simple:  “Buy it today — if you use it, great. If you don’t, you get your money back.”
Why Dealers Love This Program
1.  Sell More Service Contracts -
This program is simply too good to pass up. The value, coverage, and guarantee make it an easy “yes” for customers.
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2.  Earn Higher Margins -
With a money-back guarantee, customers see more value — allowing you to sell at a higher price point.
  • Max payout: $4,000
  • Contract cost: around $1,600
  • Suggested retail: match the max refund benefit for strong profit margins
Plus, customers are less likely to cancel — they’ll want to keep their contract active to remain eligible for the refund.

Sell More. Make More.
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A simple, trusted, and customer-friendly program that helps you move more contracts and grow your profits — backed by the power of Lucas Oil.

Lucas Oil Certified Pre-Owned (CPO) Program 

Want to brand your inventory as "Certified Pre-Owned?"  We can do one better...brand it "Lucas Oil Certified Pre-Owned."
Two great brands...Lucas Oil and your dealership
  • Co-brand your dealership with the Lucas Oil brand
  • Comprehensive Program includes branding collateral, supplies, a CPO checklist, and much more
Program Highlights
  • Backed by Lucas Oil, a brand customers know and trust
  • Available for virtually every vehicle on your lot
  • Coverage terms from 3 to 12 months from time-of-sale
Drive Retention. Deliver Value.

​The Lucas Oil CPO Program makes it easy for customers to trust your used inventory — and gives your dealership a reliable way to strengthen long-term relationships.

Lucas Oil Ancillary Protection Bundle

​Deliver maximum coverage and customer confidence with the Lucas Oil–backed Ancillary Protection Bundle — a complete suite of protection products designed to safeguard both the vehicle’s appearance and the driver’s peace of mind.
Comprehensive Coverage Includes
  • Interior & Exterior Protection – guards against environmental damage and wear
  • Key Replacement – covers lost or stolen keys and reprogramming costs
  • Wheel Protection – repairs or replaces damaged wheels and tires
  • Windshield Protection – covers chips, cracks, and repairs
  • Headlight Protection – prevents fading and discoloration
  • Paint Protection – maintains factory finish and shine
Program Highlights
  • Backed by the trusted Lucas Oil brand
  • Available in 1-year and 5-year coverage options
  • Flexible, high-value bundle that enhances every vehicle sale
One Bundle. Total Protection.

​Give your customers confidence on every drive — and give your dealership a powerful Lucas Oil advantage that builds trust and profit.

Lucas Oil Ceramic Paint & Interior Protection

​Exterior Protection
Our spray-on ceramic coating is easy to apply and provides long-lasting shine and defense against the elements.
​Interior Protection
Keeps interiors looking new with coverage for rips, tears, and burns.
Added Benefits
  • Rental car coverage included when repairs or repainting are needed
  • No ineligible vehicles — flexible and dealer-friendly
  • Coverage options from 1 to 10 years
  • $0 deductible for your customer
Sell with Confidence — Powered by Lucas Oil

Use the power of the Lucas Oil brand to enhance customer trust and close more sales. This program combines premium protection, ease of use, and the brand recognition customers already know and believe in.
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Offer the only Lucas Oil–branded ceramic paint and interior protection program on the market. Programs like these often fall short without a trusted protectant — but with Lucas Oil, you’re offering your customers the power of a proven, respected brand.

Lucas Oil Engine for Life Program

A high-value program that provides engine coverage for the life of vehicle ownership, all backed by the trusted Lucas Oil brand. It also builds long-term service retention, as customers return every 10,000 miles for their Lucas Oil Engine Stabilizer.
Program Highlights
  • Can be sold or given away as part of your dealership’s unique value proposition
  • Available in Sales, F&I, and Service — even after the time of sale
  • Includes 24/7 roadside assistance
  • Zero deductible for your customers
  • Eligible for vehicles up to 8 years old with 85,000 miles or less
  • Compatible with virtually all makes and models
  • Requires Lucas Oil Engine Additive only every 10,000 miles
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​True Lifetime Retention
This isn’t just an add-on — it’s a retention engine. When customers return to your service department every 10,000 miles for their Lucas Oil Engine Additive, their engine coverage continues for life.
Drive Loyalty. Build Value.

​With the Lucas Oil Engine for Life Program, you’re not just selling protection — you’re building lifelong customer relationships, one oil change at a time.

Dealer Advantage Group is the exclusive provider of Lucas Oil F&I programs.

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​1516 W Tournament Trail, Suite A2
Westfield, IN 46074

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  • Home
  • About
    • About You
    • DAG Team
    • ADAI Partnership
    • Testimonials
  • Change
    • Training - 2026 Schedule >
      • Sales Training >
        • Sales In-Person Training
        • Sales Live Video Training
      • F&I Training >
        • F&I In-Person Training
        • F&I Live Video Training
      • Subprime Training >
        • Subprime In-Person Training
        • Subprime Live Video Training
      • Service Training >
        • Service In-Person Training
      • Desking Training >
        • Desking Live Video Training
      • Leadership Training >
        • Leadership In-Person Training
    • Training >
      • In-Person Training 2025
      • DAG Academy
      • Subprime
    • Consulting >
      • High Level Process Consulting
      • Compliance Consulting
      • Inventory Consulting
      • Fixed Ops Consulting
  • Products
    • DAG Guarantee
    • Inventory
    • Partner Profit
    • Lucas Oil Series >
      • Lucas Oil Products
      • Resources
      • Automotive Dealer Lucas Oil Order Form
      • Powersports Lucas Oil Order Form
    • No Use No Lose
    • F&I in a BOX
  • Reinsurance
  • Compare
  • Contact