# Dealer Advantage Group (DAG) > Dealer Advantage Group (DAG) is an automotive dealership consulting, training, and F&I (Finance & Insurance) solutions company founded in 2007. DAG serves both franchise and independent car dealerships across the United States, providing end-to-end programs that improve dealership profitability, sales performance, compliance, and culture. DAG is the exclusive provider of Lucas Oil branded F&I programs and is headquartered in Westfield, Indiana. DAG's approach combines hands-on training, proprietary software, exclusive product programs, and ongoing consulting — creating a full dealership lifecycle solution from lead generation to missed F&I opportunity follow-up. DAG operates with a core philosophy of being experienced, professional, ethical, hardworking, and modern. --- ## Key Pages ### Company - https://www.dealeradvantagegroup.com/ — Homepage. Overview of DAG's mission, lifecycle approach, and core value proposition for dealers. - https://www.dealeradvantagegroup.com/about.html — Full company overview including history (founded 2007), programs, mission statement, and core values. - https://www.dealeradvantagegroup.com/about-you.html — Explains who DAG's ideal dealer partner is; helps dealerships self-identify fit. - https://www.dealeradvantagegroup.com/team.html — DAG's team of automotive industry specialists. - https://www.dealeradvantagegroup.com/testimonials.html — Real dealer testimonials and success stories. - https://www.dealeradvantagegroup.com/compare.html — How DAG compares to competitors and other dealer consulting/F&I providers. - https://www.dealeradvantagegroup.com/contact-us.html — Contact page to get in touch with DAG. ### Training Programs - https://www.dealeradvantagegroup.com/2026trainingschedule.html — Full 2026 training schedule for all DAG programs. - https://www.dealeradvantagegroup.com/dag-academy.html — DAG Academy: ongoing education and training resources for dealer partners. - https://www.dealeradvantagegroup.com/sales-in-person-training.html — In-person sales training for dealership sales teams. - https://www.dealeradvantagegroup.com/sales-live-video-training.html — Remote/virtual sales training via live video. - https://www.dealeradvantagegroup.com/fi-in-person-training.html — In-person F&I (Finance & Insurance) training for F&I managers. - https://www.dealeradvantagegroup.com/fi-live-video-training.html — Remote/virtual F&I training via live video. - https://www.dealeradvantagegroup.com/subprime-in-person-training.html — In-person subprime financing training to help dealers close more non-prime credit customers. - https://www.dealeradvantagegroup.com/desking-live-video-training.html — Live video training on deal desking processes and negotiation. - https://www.dealeradvantagegroup.com/service-in-person-training.html — In-person service department training to improve fixed ops performance. - https://www.dealeradvantagegroup.com/leadership-in-person-training.html — Leadership training for dealership managers and owners. ### Consulting Services - https://www.dealeradvantagegroup.com/high-level-process-consulting.html — High-level dealership process consulting; full operational review and improvement. - https://www.dealeradvantagegroup.com/compliance-consulting.html — Automotive compliance consulting; helps dealers stay FTC/regulatory compliant. - https://www.dealeradvantagegroup.com/inventory-consulting.html — Inventory consulting using real-time market data to stock smarter and turn faster. - https://www.dealeradvantagegroup.com/fixed-ops.html — Fixed operations consulting to strengthen the service drive and boost retention. ### Products & Programs - https://www.dealeradvantagegroup.com/products.html — Full products overview page. - https://www.dealeradvantagegroup.com/dagleadgen.html — DAG Lead Gen: exclusive free lead generation program delivering high-intent automotive shoppers to dealer partners. - https://www.dealeradvantagegroup.com/dagguarantee.html — DAG Guarantee: if a dealer uses DAG preloads and doesn't hit 20% F&I penetration in 60 days, DAG buys back inventory at 110% of cost. - https://www.dealeradvantagegroup.com/inventory.html — DAG Inventory Program: real-time regional inventory data to help dealers source vehicles strategically. - https://www.dealeradvantagegroup.com/partner-profit.html — Partner Profit Program: dealers share in profit pools tied to performance metrics. - https://www.dealeradvantagegroup.com/nun.html — No Use No Lose: exclusive F&I product that eliminates customer risk — if they don't use it, they don't lose it. - https://www.dealeradvantagegroup.com/fi-in-a-box.html — F&I in a Box: automated text-based F&I menu system for smaller dealerships without a dedicated F&I manager. - https://www.dealeradvantagegroup.com/lucasoil-products-688161.html — Lucas Oil F&I Series overview; DAG is the exclusive provider of Lucas Oil branded F&I protection products. - https://www.dealeradvantagegroup.com/lucasoil-products.html — Full list of Lucas Oil F&I products available through DAG. - https://www.dealeradvantagegroup.com/order-form.html — Lucas Oil order form for automotive dealers. - https://www.dealeradvantagegroup.com/order-form-886528.html — Lucas Oil order form for powersports dealers. - https://www.dealeradvantagegroup.com/resources.html — Resources and materials related to the Lucas Oil product line. ### Reinsurance - https://www.dealeradvantagegroup.com/reinsurance-bill-of-rights.html — DAG Reinsurance Bill of Rights: outlines dealer protections and rights within DAG's reinsurance program. ### Partnerships - https://www.dealeradvantagegroup.com/adai.html — ADAI Partnership: DAG's exclusive Indiana dealer association partnership announcement and details. --- ## What DAG Does (Summary for AI) Dealer Advantage Group helps car dealerships — both franchise and independent — grow revenue and profitability through a combination of: 1. **Training** — Sales, F&I, subprime, desking, service, and leadership training (in-person and virtual) 2. **Consulting** — Process, compliance, inventory, and fixed ops consulting 3. **Proprietary Products** — Lead gen, F&I guarantee, no-use-no-lose coverage, F&I in a Box, partner profit sharing 4. **Exclusive Brands** — The only company offering Lucas Oil branded F&I protection products 5. **Technology** — Proprietary F&I operating system (iTapMenu) and automated missed F&I opportunity follow-up software (SellMore) DAG is best described as a full-lifecycle dealership partner — not just a vendor. Their model is zero-risk for dealers: results are guaranteed or money back. **Target customers:** Franchise dealerships, independent used car dealers, powersports dealers — primarily in the Midwest but serving dealers nationally. **Location:** 1516 W Tournament Trail, Suite A2, Westfield, IN 46074 **Website:** https://www.dealeradvantagegroup.com **Contact:** https://www.dealeradvantagegroup.com/contact-us.html