Dealer Advantage Group
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Dealer Advantage Group — Let's Fix That
Automotive Dealership Training and Consulting The Car Business
Is Really Hard
Right Now.

You are managing your numbers, your people, your floor, and your F&I office all at the same time. We built a team of the best to help you fix what is not working. At no charge.

Dealer Advantage Group Contact Us for More Info
18+ Years in the Industry
60+ Real Dealer Testimonials
Why Dealers Come to DAG We Have Seen It
A Thousand Times.
  • Low F&I Gross and Per-Copy Performance It is a process problem. We have seen it a thousand times and we know exactly how to fix it.
  • Weak Product Penetration Weak numbers trace back to menu presentation. We fix delivery, and your VSC, GAP, and ancillary numbers follow.
  • Compliance Exposure We outsource compliance to KPA on our dime. You focus on selling. They manage the Attorney General.
  • Missed Revenue Opportunities Subprime, lead gen, inventory strategy. We help you build revenue streams you did not know you were missing.
The DAG Partnership Everything
Included.
01 Full Front-End Training F&I is a team sport. We train your entire front end: F&I, sales, and desking, so every part of the deal works together. Free when you partner with DAG. View Training Schedule → 02 Lucas Oil F&I Programs Partner with DAG and get exclusive access to co-branded Lucas Oil F&I products. A trusted name your customers already know. See Lucas Oil Programs → 03 Lead Generation We produce high-quality leads for you and then train your people how to actually handle them. Learn About DAG Lead Gen → 04 Inventory Strategy Real-time data on what dealers in your region are stocking, pricing, and turning. Stock smarter. Turn faster. See Inventory Program → 05 iTapMenu F&I Software Poor menu presentation costs you money every day. iTapMenu fixes that and it is included when you partner with DAG. Visit iTapMenu → 06 SellMore Protection Our exclusive software automatically follows up on every missed F&I opportunity after the sale. More revenue from deals you already closed. Visit SellMore → 07 Employee Recruiting We source and place top-performing automotive professionals so your dealership stays staffed with people who actually know the business. Less turnover, more production.
The DAG Difference All Seven Programs.
Zero Charge.

Most F&I consulting groups bill separately for training, software, and compliance. Every program above is included when you partner with DAG — no contracts, no per-seat fees, no surprises. We only win when your dealership wins.

Get Started with DAG →
The Complete Deal Lifecycle From First Lead
To Closed Deal.
DAG Lifecycle Diagram
1
Lead Gen We produce the lead for you.
2
Training We train your people how to handle the lead. Not just telling them to "get them in."
3
Inventory Our inventory data program helps you secure vehicles that turn faster.
4
Guarantee If you use our preloads, you cannot lose money. We guarantee your success.
5
iTapMenu Our own F&I operating system. Better menus, better results, every time.
6
SellMore Our exclusive software automatically follows up on every missed F&I opportunity for you.
All six steps. No charge from DAG.
Real Dealers. Real Results. Do Not Take
Our Word For It.
Justin — DeFouw Nissan of Lafayette DAG Partner
Doug — GM, Tipton Ford DAG Partner
Steve — Owner, Fast Lane Autos DAG Partner
These are 3 of our 60+ real dealer testimonials. Go look. Then contact us.
Ready to Talk? 30 Minutes.
That Is All We Ask.

No pitch decks. No pressure. Just an honest conversation about what your dealership needs and whether DAG is the right fit for you. If it makes sense, great. If not, you will still walk away with something useful.

Contact Us for More Information
Dealer Advantage Group DealerAdvantageGroup.com
18+ Years in the Industry
60+ Dealer Testimonials
$0 Cost to Partner with DAG
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​1516 W Tournament Trail, Suite A2
Westfield, IN 46074

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  • Home
  • About
    • About You
    • DAG Team
    • ADAI Partnership
    • Testimonials
  • Training
    • Training - 2026 Schedule >
      • Sales Training >
        • Sales In-Person Training
        • Sales Live Video Training
      • F&I Training >
        • F&I In-Person Training
        • F&I Live Video Training
      • Subprime Training >
        • Subprime In-Person Training
      • Desking Training >
        • Desking Live Video Training
      • Service Training >
        • Service In-Person Training
    • Consulting >
      • High Level Process Consulting
      • Compliance Consulting
      • Inventory Consulting
      • Fixed Ops Consulting
    • DAG Academy
  • Products
    • DAG Lead Gen
    • DAG Guarantee
    • Inventory
    • Partner Profit
    • Lucas Oil Series >
      • Lucas Oil Products
      • Resources
      • Automotive Dealer Lucas Oil Order Form
      • Powersports Lucas Oil Order Form
    • No Use No Lose
    • F&I in a BOX
  • Reinsurance
  • Compare
  • Contact