DAG Academy

Welcome to Dealer Advantage Group’s Learning Management System!

Non-traditional sales training for everyone in the front-end of your dealership.

DAG Academy offers an online training platform tailored to the automotive industry, using Sandler-Based selling principles. With nearly 500 expertly crafted training videos across four essential categories, DAG Academy equips your team with the skills they need to excel:

Sales Foundations Training
Sales Training "DAG's Road to the Sale"
Finance and Insurance Training
Leadership Training

Proprietary Consulting & Training For:

Owners
General Managers
General Sales Managers
Sales Managers
F&I Directors
F&I Managers
Salespeople

Training Registration

Please Select Your Department to Enroll in DAG Academy

F&I Registration

Leadership Registration

Sales Registration

Sales Training - “DAG’s Road to the Sale”
Designed for Salespeople. These courses provide a complete and DAG exclusive “Road to the Sale” on how to sell more cars and hold more gross using Sandler-based principles that focus on the psychology of the car buyer.
*Note: We highly recommend Managers also take the “Road to the Sale” course. That way, you’ll have a better understanding of the training your Salespeople are consuming from DAG.

F&I Training -
Designed for F&I Directors and F&I Managers. These courses will provide exclusive training content to help you sell more products the right way…the DAG way.

Leadership Training -
Designed for Owners, GMs, GSMs, and Sales Managers. These courses will help you create a culture of growth with a focus on mentoring and coaching.

*NOTE: “Sales Foundations” lessons must be completed by everyone before accessing any further content.

For any questions, please email us at: [email protected]

Why Use DAG Academy?

Significant Savings: Gain access to high-quality, industry-specific training—no expensive subscriptions or fees.

Flexible Learning: Complete training on your own time. Our self-paced modules allow your team to learn whenever it fits into their schedule, without disrupting daily operations.

Tailored for Automotive Success: The training is based on Sandler sales psychology, offering practical methods and techniques that are modified to the automotive industry.

Proven Training Philosophy: DAG’s innovative approach to training has been shown to drive measurable performance improvements, helping your team achieve greater success.

Build on your team’s skills with DAG Academy and unlock opportunities to succeed in the competitive automotive market.

Sales Examples

How to minimize ghosting using an email "menu."

Closing isn't a "word track."

Manager Examples

Don't devalue the trade... Do the opposite.

Delegation creates leaders.

"This was a great training session. I have only been in this position for a few months so it’s great getting some new ideas on how to be successful for both my business and myself."
- J. Anderson

We partnered with a training organization that will turn your Salespeople into professionals and your Sales Managers into leaders.

Lushin

Our experienced sales and management consultants provide expert advice on strategy, staffing, structure, and organizational skills training that business leaders need to achieve their goals. We offer sales training in Indiana, nationwide & internationally.

Our team will help you determine opportunities for improvement—and we’ll give you the tools and confidence to make the most of them. Tailored to address your company’s challenges and specific needs, Lushin training uses Sandler teaching materials and methodology as a framework, as well as real-world experiences, to enable you and your team to implement reliable sales processes, develop leadership and management talent, and convert prospects into customers.

We offer personalized service that draws on the unique and diverse assets of each consultant. We will challenge your processes. We’ll advocate for your success. We’ll hold you accountable. And when you work with Lushin, you’ll get results.