About Us
We don’t just talk dealer success - we built it.
Since 2007, Dealer Advantage Group has been closing the glaring gap in the industry — combining world-class training with leading edge exclusive offerings that actually create measurable results. No fluff.  Just results.

We built a network of true specialists — the best in the business — and made their knowledge available to every dealer we partner with. With no added cost.

If you follow our lead and commit to our process — you’ll see results you never thought possible. Maximum benefit. Zero risk.

Our DNA:
  • Experienced. We’ve lived the dealership grind.
  • Professional. Your business is our business.
  • Ethical. Our process allows you to sleep at night.
  • Driven. We don’t clock out.
  • Modern. We’re always evolving so you stay ahead.

Dealer Advantage Group — What are you waiting for?

Dealer Advantage Group Products

DAG Change
​Change isn’t easy – but with DAG, it’s worth it. When dealers commit to our proven strategies and expert guidance, they see real, measurable improvements in performance, profitability, and culture. At DAG, we don’t just talk about change – we drive it, together.
DAG Training
​Our training programs go beyond the basics. We train everyone in the dealership to perform at their best. Our sessions are hands-on, interactive, and packed with real-world role playing that builds confidence and drives results. This isn’t just training – it’s a catalyst for change.
DAG Lead Gen
​Our exclusive Lead Generation program delivers free, high-quality leads to help dealers connect with more ready-to-buy customers. It’s our way of fueling our dealer partners’ growth and driving more sales for their dealerships.
DAG Lenders
​Our dealer partners supercharge their financing power with DAG’s Lender Program. Our unmatched buying power and lender relationships open doors to exclusive financing options independent dealerships wouldn’t have access to on their own. We connect dealers with the right lenders for their customers, helping close more deals, serve more buyers, and drive profitability like never before.
DAG Inventory
​Get the edge with DAG’s Inventory Program – giving our dealer partners real-time data insights into what other dealers in your region are stocking, how they’re pricing it, and how long it’s staying on the lot. Our experts help you strategically source vehicles that align with your lender programs, so every purchase drives profit. Stay informed, stay competitive, and stock smarter with DAG.
DAG subprime
​Unlock a powerful new profit stream with DAG’s Subprime Program. Our expert team partners with your dealership to build and grow a high-performing subprime department that drives real results. With our proven strategies and hands-on support, you’ll turn more customers into buyers – and more deals into profits. 
DAG Guarantee
​The DAG Guarantee Program is our promise to deliver results you can count on. We’ll create a preload program tailored for your dealership, complete with our proven processes to drive performance. And here’s the kicker: if you don’t hit 20% penetration in 60 days, we’ll buy back your preload product inventory at 110% of what you paid – guaranteed.
DAG Partner Profit
​We unlock found money hiding in our partner dealers’ performance with our Partner Profit Program. When you hit your success metrics, you’ll tap into profit pools carefully invested over the life of the contract – money that would otherwise stay out of reach. You’ve earned it, and with Partner Profit, you don’t just share in success – you own a piece of it.
DAG Lucas Oil
​Backed by the trusted Lucas Oil brand, our exclusive co-branded Lucas Oil product suite delivers premium protection and quality coverage your customers can count on. Give every buyer the power of proven performance – and the peace of mind that comes with a name they know and trust.
DAG No use no lose
​Our exclusive “No Use No Lose” program was designed to help our dealer partners close more sales with confidence. This innovative product eliminates customer risk by guaranteeing they never lose out if they don’t use it. It’s the perfect way to boost trust, drive conversions, and keep your customers saying “yes!”. 
DAG Rewards
​Celebrate every win – big or small – with DAG’s Rewards Program. Teams earn points for performance and achievements, turning everyday successes into exciting rewards. Points can be easily redeemed through our online catalog, making motivation and recognition part of your dealership’s daily drive.
DAG F&I in a Box
​Big results for small but mighty dealers – that’s the power of DAG’s F&I in a Box. Designed for dealerships without a full F&I team, this program delivers a powerful, text-based menu straight to every customer. Our proprietary, cutting-edge software becomes your F&I department, giving you the tools to present, sell, and win with ease. Simple. Smart. Scalable. Everything you need to level up your F&I game and boost profits.
DAG Fixed Ops
​Drive lasting profitability with DAG’s Fixed Ops Program. Our team of industry experts partner directly with our dealer partners to strengthen processes, boost efficiency, and maximized service department performance. With DAG, your fixed ops become a powerhouse for growth, retention, and results.
DAG Compliance
​Our dealers can stay protected and confident with DAG’s Compliance Program. We connect our dealer partners with experienced compliance experts who ensure every process, policy, and document stays fully aligned with industry standards. With DAG on your side, you can focus on selling – we’ll help keep everything in line.

At Dealer Advantage Group, our mission isn't just words on a wall. 

It's the blueprint for how we show up every day. These principles guide every decision we make, every solution we build, and every relationship we forge.

Our Mission:

WE ARE customer-obsessed, not competitor-obsessed.
WE BUILD a Rolex for our customers, not a Timex.  Act Accordingly.
BE EAGER to invent.  Which means failure is ok.
90% OF THE WORK you do, no one sees.  Therefore, you should not care who gets the credit.
Mission Statement:  "A description of a company's culture, values, and purpose."

Here’s What We Guarantee:

Experienced​
We’ve been there. All of us. We’ve done the job. And now, we have every type of client: Big, small, franchise, independent, metro, rural. We’re like a traveling Dealer 20 group.
Professional
​We take this very seriously. You’ll be proud to partner with us. We understand that this is your business. That this dealership supports your family, your employees, and your community.
​Ethical
​Never, and we mean NEVER, will we promote, consult, or teach anything that isn’t 100% customer-centric.
Hardworking
​We have a company philosophy: We don’t really have a day off. Why? Because when you need to contact us about your business, we need to be there for you. It’s just too important.
Modern
​We know our business is changing quickly. So we’re constantly updating what we teach and deliver. And we continue to stay up-to-date on best practices including: new shopping behaviors, click-and-mortar concepts, technologies that can impact your business, and a commitment to making the buying process for your customers easier and faster. Adapt or die…we get it.
"Great interface that's friendly with the user and customer.
​Great customer service on the dealer end of things as well. Thanks guys!"
- D. Lowenthal