Dealer Advantage Group is a team of professional trainers and coaches. We've worked with literally hundreds of dealerships over the past 15 years. We are also Sandler-certified trainers (look it up). Which means we took what we know from our experience, what we learned from our dealer clients, and blended it with Sandler, which is the psychology of selling. And then curated it into automotive dealership training courses for those who work in the front-end of the dealership that are truly looking to up their game, the right way.
How many deals did you leave on the table this month?
Most dealers can't answer that with confidence. Applications go in, some come back approved, and the rest stay a mystery. The gap between the stores that get approvals and the stores that don't usually comes down to one thing: knowing exactly what each lender wants to see.
This session closes that gap. Four lender representatives sit down with you for three hours to explain how they evaluate your submissions, what gets a deal approved, and what gets it declined before anyone looks twice. You bring the questions. They give you straight answers.
This one day advanced course gives experienced F&I professionals a proven process to increase product acceptance and improve the customer experience. Attendees learn how to engage the customer early, understand approvals through a new lens, and apply effective Sandler and DAG strategies throughout the deal. The session covers retail pricing strategy, decoy effect menu structure, objection-resistant menu introductions, Jiffy Lube style high level presentation, and Sandler based objection handling. Participants leave with a clear, repeatable approach they can use immediately in the F&I office.
Your inventory decides who walks through your door.
Stock older, high-mileage units and you attract buyers who struggle to get approved, rarely have room in the budget for protection products, and bring the same problems back to your service lane. Stock the right cars and the right buyers follow: customers with stronger credit, more lender options, and the budget to protect their purchase.
In this session, Mark Trusty shows you how to build an inventory mix that works for you. You'll learn what to buy, what to pass on, and how to price and present your cars so they reach the customers you actually want. Along the way, you'll see how those same choices open the door to lender programs that may be out of reach today.
This class provides a clear, practical foundation for desking deals the right way: legally, ethically, and profitably. You’ll learn a proven, step-by-step process for maximizing both front-end and back-end performance using our exclusive DAG 3-Square worksheet. Our worksheet keeps the approach simple, consistent, and repeatable. By the end of the class, participants will walk away with an efficient, reliable system that delivers strong results every time.
At most independent dealerships, the person who sells the car also handles the paperwork, so F&I can feel like something only franchise stores have time for. It belongs in your store too, and offering protection well is one of the most reliable ways to add profit to a deal you've already earned. Monte Sommers shows you how to build back-end profit into the way you already sell, with a simple process made for one person running the whole deal. You'll leave knowing exactly where $500 per car comes from.
DAG’s Advanced Sales Training Class dives deep into modern sales psychology, advanced closing strategies, and today’s payment-driven process. Participants learn how to control the conversation, create urgency without pressure, and separate themselves from competitors in a crowded market. This course is designed for experienced pros ready to sharpen their skills and increase consistent, high-quality results.
DAG’s Advanced Sales Training Class dives deep into modern sales psychology, advanced closing strategies, and today’s payment-driven process. Participants learn how to control the conversation, create urgency without pressure, and separate themselves from competitors in a crowded market. This course is designed for experienced pros ready to sharpen their skills and increase consistent, high-quality results.
Subprime financing is one of the most profitable opportunities, yet many dealerships leave money on the table due to a lack of process. In this session, you’ll discover:
- The inventory mix that drives subprime approvals
- How to source qualified, ready-to-buy customers
- What lenders prioritize in approval decisions
- Deal structures that maximize every opportunity
- Proven communication strategies that close deals
Say it wrong, and the deal is gone. We’ll show you what separates high-performing subprime departments from those that struggle.
This one day advanced course gives experienced F&I professionals a proven process to increase product acceptance and improve the customer experience. Attendees learn how to engage the customer early, understand approvals through a new lens, and apply effective Sandler and DAG strategies throughout the deal. The session covers retail pricing strategy, decoy effect menu structure, objection-resistant menu introductions, Jiffy Lube style high level presentation, and Sandler based objection handling. Participants leave with a clear, repeatable approach they can use immediately in the F&I office.
Selling more cars doesn't always mean making more money. In this session, Pat walks independent dealers through where the profit on a deal actually comes from and how to build more of it into every sale. You'll look at the pieces that move your bottom line: the inventory you stock, how you structure deals, what you earn in the finance office, and how your pay plans reward your team. Bring your numbers and your questions. You'll leave with a clear plan for growing the store you already have.
This class provides a clear, practical foundation for desking deals the right way: legally, ethically, and profitably. You’ll learn a proven, step-by-step process for maximizing both front-end and back-end performance using our exclusive DAG 3-Square worksheet. Our worksheet keeps the approach simple, consistent, and repeatable. By the end of the class, participants will walk away with an efficient, reliable system that delivers strong results every time.
How many deals did you leave on the table this month?
Most dealers can't answer that with confidence. Applications go in, some come back approved, and the rest stay a mystery. The gap between the stores that get approvals and the stores that don't usually comes down to one thing: knowing exactly what each lender wants to see.
This session closes that gap. Four lender representatives sit down with you for three hours to explain how they evaluate your submissions, what gets a deal approved, and what gets it declined before anyone looks twice. You bring the questions. They give you straight answers.
Your inventory decides who walks through your door.
Stock older, high-mileage units and you attract buyers who struggle to get approved, rarely have room in the budget for protection products, and bring the same problems back to your service lane. Stock the right cars and the right buyers follow: customers with stronger credit, more lender options, and the budget to protect their purchase.
In this session, Mark Trusty shows you how to build an inventory mix that works for you. You'll learn what to buy, what to pass on, and how to price and present your cars so they reach the customers you actually want. Along the way, you'll see how those same choices open the door to lender programs that may be out of reach today.
This one day advanced course gives experienced F&I professionals a proven process to increase product acceptance and improve the customer experience. Attendees learn how to engage the customer early, understand approvals through a new lens, and apply effective Sandler and DAG strategies throughout the deal. The session covers retail pricing strategy, decoy effect menu structure, objection-resistant menu introductions, Jiffy Lube style high level presentation, and Sandler based objection handling. Participants leave with a clear, repeatable approach they can use immediately in the F&I office.
Your inventory decides who walks through your door.
Stock older, high-mileage units and you attract buyers who struggle to get approved, rarely have room in the budget for protection products, and bring the same problems back to your service lane. Stock the right cars and the right buyers follow: customers with stronger credit, more lender options, and the budget to protect their purchase.
In this session, Mark Trusty shows you how to build an inventory mix that works for you. You'll learn what to buy, what to pass on, and how to price and present your cars so they reach the customers you actually want. Along the way, you'll see how those same choices open the door to lender programs that may be out of reach today.
At most independent dealerships, the person who sells the car also handles the paperwork, so F&I can feel like something only franchise stores have time for. It belongs in your store too, and offering protection well is one of the most reliable ways to add profit to a deal you've already earned. Monte Sommers shows you how to build back-end profit into the way you already sell, with a simple process made for one person running the whole deal. You'll leave knowing exactly where $500 per car comes from.
At most independent dealerships, the person who sells the car also handles the paperwork, so F&I can feel like something only franchise stores have time for. It belongs in your store too, and offering protection well is one of the most reliable ways to add profit to a deal you've already earned. Monte Sommers shows you how to build back-end profit into the way you already sell, with a simple process made for one person running the whole deal. You'll leave knowing exactly where $500 per car comes from.
This class provides a clear, practical foundation for desking deals the right way: legally, ethically, and profitably. You’ll learn a proven, step-by-step process for maximizing both front-end and back-end performance using our exclusive DAG 3-Square worksheet. Our worksheet keeps the approach simple, consistent, and repeatable. By the end of the class, participants will walk away with an efficient, reliable system that delivers strong results every time.
DAG’s Advanced Sales Training Class dives deep into modern sales psychology, advanced closing strategies, and today’s payment-driven process. Participants learn how to control the conversation, create urgency without pressure, and separate themselves from competitors in a crowded market. This course is designed for experienced pros ready to sharpen their skills and increase consistent, high-quality results.
DAG’s Advanced Sales Training Class dives deep into modern sales psychology, advanced closing strategies, and today’s payment-driven process. Participants learn how to control the conversation, create urgency without pressure, and separate themselves from competitors in a crowded market. This course is designed for experienced pros ready to sharpen their skills and increase consistent, high-quality results.
Subprime financing is one of the most profitable opportunities, yet many dealerships leave money on the table due to a lack of process. In this session, you’ll discover:
- The inventory mix that drives subprime approvals
- How to source qualified, ready-to-buy customers
- What lenders prioritize in approval decisions
- Deal structures that maximize every opportunity
- Proven communication strategies that close deals
Say it wrong, and the deal is gone. We’ll show you what separates high-performing subprime departments from those that struggle.
This one day advanced course gives experienced F&I professionals a proven process to increase product acceptance and improve the customer experience. Attendees learn how to engage the customer early, understand approvals through a new lens, and apply effective Sandler and DAG strategies throughout the deal. The session covers retail pricing strategy, decoy effect menu structure, objection-resistant menu introductions, Jiffy Lube style high level presentation, and Sandler based objection handling. Participants leave with a clear, repeatable approach they can use immediately in the F&I office.
Subprime financing is one of the most profitable opportunities, yet many dealerships leave money on the table due to a lack of process. In this session, you’ll discover:
- The inventory mix that drives subprime approvals
- How to source qualified, ready-to-buy customers
- What lenders prioritize in approval decisions
- Deal structures that maximize every opportunity
- Proven communication strategies that close deals
Say it wrong, and the deal is gone. We’ll show you what separates high-performing subprime departments from those that struggle.
Selling more cars doesn't always mean making more money. In this session, Pat walks independent dealers through where the profit on a deal actually comes from and how to build more of it into every sale. You'll look at the pieces that move your bottom line: the inventory you stock, how you structure deals, what you earn in the finance office, and how your pay plans reward your team. Bring your numbers and your questions. You'll leave with a clear plan for growing the store you already have.
This class provides a clear, practical foundation for desking deals the right way: legally, ethically, and profitably. You’ll learn a proven, step-by-step process for maximizing both front-end and back-end performance using our exclusive DAG 3-Square worksheet. Our worksheet keeps the approach simple, consistent, and repeatable. By the end of the class, participants will walk away with an efficient, reliable system that delivers strong results every time.
