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1-Day Advanced F&I Training

There’s only one path to $3000 PRU
Time: 10AM EST​
Where: DAG training facility 
​
​Address: 1516 W Tournament Trail, Suite A2
, Westfield, IN 46074
​
Presented by: Monte Sommers
August 12, 2025 (Tues) - Advanced
December 12, 2025 (Fri) - Advanced
This is designed exclusively for Managers that truly want to get better.  If you’re a “winner” and understand there’s always room for improvement, join us.  The ONLY goal is $3000 PRU.  This is what we are working towards in a “legal, ethical, and profitable” manner ONLY.
All attendees will be required to:
1.  Before attending the training, they will be given a questionnaire to fill out and return to us.  

   We will ask:
  • Why are you attending?
  • What are your strengths?
  • What are your weaknesses?
  • Is this a job or a career?  Why (be honest)?
  • A report of your last 90 days of production (F&I Managers only)
  • Tell us about yourself…who are you exactly?

2.  Our training is not easy.  We will role-play in front of each other, record and playback your role-play, and send the role-play to your GM and Owner.

3.  After the training, the attendee will be required to write down 3 things they are committing to change and improve upon, and most importantly, execute.  We will follow-up each Monday for the next three weeks to make sure these 3 things are being implemented.  At the end of month 1, we expect and require these 3 things are now a part of their process.  We will measure their production after month 1 and expect an increase.  We will then measure their production after month 2 and expect to be at $3000 PRU.
We will focus on:
  • How to appropriately meet the customer EARLY in the process
  • A new set of optics when you get a deal approved
  • Product retail pricing strategy (Sandler/DAG methods)
  • Menu structure/theory (Sandler-based using the “Decoy Effect”)
  • How to appropriately introduce the Menu (objection minimization)
  • How to appropriately present the Menu (high-level / “Jiffy Lube” selling)
  • Objection-handling (Sandler-based methods)
​WE WILL ROLE-PLAY REPEATEDLY IN FRONT OF THE GROUP - NO EXCEPTIONS

"Monte gave the training in a very professional manner."
​
- R. Brandt
1-Day Advanced F&I Training
"Great class where you can learn real life tactics to sell more products."
​
- S. Morgan
1-Day Advanced F&I Training
"Very efficient and to the point. Very straightforward with role playing with real life scenarios."

- J. Robertson
​
1-Day Advanced F&I Training

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Monte Sommers
VP of Training and Development
Monte has over 25 years of F&I dealership experience. He’s a seasoned F&I manager with a solid knowledge of the auto industry. He has maintained a verifiable average PRU of over 3,000 and adheres to DAG's strict legal, ethical, and profitable advising methods. Monte is committed to training your people, and his success has been a direct result of the processes he has put in place for everyone in the dealership—from the porter, to the managers, and everyone in between—to build true team success. F&I is a team sport and he believes in working closely with management to develop and implement sustainable strategies to achieve the company’s long-term objectives, customizing game plans based on the dealership's goals.
​

His training methods include working with sales managers on deal structure and penciling, observing F&I managers during deliveries, and conducting personal training for the sales staff related to deal presentation and product endorsement. He also has a deep understanding of subprime financing and can help create or grow a subprime department.
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​1516 W Tournament Trail, Suite A2
Westfield, IN 46074

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  • Home
  • About Us
    • DAG Team
    • ADAI Partnership
    • Testimonials
  • DAG Training
    • Live Video Training
    • In-Person Training >
      • 2-Day F&I Manager
      • 1-Day F&I and Advanced F&I Menu
      • 1-Day Advanced Subprime training and development
      • 1-Day Leadership Session for Owners, GMs, and Sales Leaders
      • Sales Training Class
      • DAG Seminar - Compliance overview with KPA, Product overview with Ascent
    • DAG Academy
  • Consulting
    • High Level Process Consulting
    • Compliance Consulting
    • Inventory Consulting
    • Fixed Ops Consulting
  • Lucas Oil Series
    • Dealer Info
    • Agency Info
    • Resources
    • Order Form
  • Products
  • Reinsurance
  • Compare
  • Contact Us